Interview with Lost Alice – starfreakmag.com

Interview with Lost Alice

Exclusive interview with Lost Alice

Let’s dive into the world of Lost Alice, a rising artist with an exquisitely feminine edge. With bleached curls framed by her signature black headband and live performances that build to unforgettable finales, she channels a modern Brigitte Bardot. In this interview, Lost Alice reflects on her journey from early fashion experiments to crafting a stage persona that feels both memorable and authentic. Join us as we explore her inspirations, creative process, and the empowering messages woven into her lyrics, revealing an artist who values real connection over fleeting digital trends and who is fast becoming an icon for a new generation of girls.

Photos by Olly Bromidge

Let’s start with hair, haha. The bleached, voluminous curls have been Lost Alice’s signature look for a long time, but initially, you were wearing a wig, am I right?

Yeah, I knew I wanted different hair because I work 9 to 6, and I wanted a separation between my work life and my music. I was just scrolling through different websites, looking at loads of fancy lace fronts and expensive bespoke ones, until I found this £30 wig. I ordered it, combed it low, and it ended up looking a lot better. For the first shoot that I did with Ollie Bromidge, my photographer, I had a bespoke wig on that cost like £200. Then, during that shoot, I took it off and replaced it with the £30 one. In the end, those are the photos that people were messaging me about. I literally had A&R people telling me the branding was great. It’s so funny because, again, that was just £30.

Everyone always thinks you need loads of money to make music, films, and art in general. I mean, sure, you do, but especially when you’re starting out, you gotta be smart and work with what you have and what is accessible. Has any specific icon from the past influenced your look? It feels very 60s, 70s-inspired.

My first look inspiration when I was 13 was Brigitte Bardot. I fell in love with her, and I put her on all of my Pinterest boards, so I think my hair look comes from that. When I was 17, I got curtain bangs, but that’s Sabrina Carpenter’s thing now, so I definitely couldn’t do that again; she does it too well. Nancy Sinatra, with the “These Boots Are Made for Walkin’” music video, also inspired me a lot, and of course, Alexa Chung, the original It Girl.

The OG Rockstar Girlfriend.

Exactly. God, imagine being Alexa Chung in 2007 with Alex Turner as your boyfriend and being the face of Top Shop. Are you kidding me? I read her book “It” when I was younger, and I remember thinking it was the best thing I had ever read.

I read that too when I was younger, and I remember wanting to write my version of it, haha. Maybe one day. When it comes to getting ready for a show, do you have any rituals or routines to find the right mindset to embrace the Lost Alice character?

Depressingly, from Monday to Friday, I will be working during the day, and then I have to make it to the venue immediately after. If it’s a weekend gig or I’ve booked the day off work, I’ll make a big pasta for lunch, so I’ve got energy, and then I’ll chill at home. When it’s time to get ready, I’ll put on some shoes that I love, especially stilettos, and I’ll put my makeup on using natural lighting because I always want it to look stunning. After I’ve done my makeup, I pick my outfit, which is usually some form of flares or black tights. Then, I used to put on my wig, covering my natural hair at the front with a thick black hair band, which people now have identified as my look. Sometimes people will send me pictures of themselves in a black hair band, writing “Lost Alice vibes”. Now, even though I’ve bleached my hair, I still wear it, because I can’t get rid of the one recognisable thing, haha.

I think it looks amazing, and it really suits you. However, another recognisable thing about you and your act is the iconic boob-signing at the end of the show. How did that start?

I can’t even tell you. We only started playing in February 2025, and I had this stretch from May to June with a bunch of headline slots booked in. I was freaking out because, for the first time, I was going to be the act that people were coming to see. We have this song I wrote called “Devil Woman”.

Which is my favourite Lost Alice song, by the way. I hope you’re gonna release it soon because I can’t wait to have it blasting in my ears.

Oh, I’m so glad! You’ve heard it live, so you know that after the final chorus, the tempo increases. It’s a big rock out section, and it’s the grand finale of the show. I’ve been into groupie culture for a while, just analysing and understanding it. One day, I was just at home trying to think about what to do during that portion in which I’m not singing. I remember wishing I could just sign people, and then I just put two and two together. We first did it at The Victoria show that you came to.

Oh my God, that means I was one of the first people to ever get signed! What an honour!

Haha, I mean, when I announced it to the crowd, I said, even though we’d never done it before, “If you’ve been to a Lost Alice gig before, this is the bit where we sign people”. The show was sold out, but the majority of people didn’t know who I was. When the first girl came to the front, I realised there was a cue. It was like 20 or 30 girls, and we ran out of song before I could sign everyone, but I was so happy that I did it because the energy was great. I wanted the girls to come to the front and have their moment. Then, when I came out into the pub bit of The Victoria, there were still girls waiting, asking me to sign them and take pictures together. When I got in the taxi home, I was on the verge of tears, thinking that was the best moment of my life.

This is so sweet, Alice! It was a great show! Considering we are navigating an increasingly digital world, have you found a way to curate an online presence in a way that doesn’t undermine the authenticity of your musical project?

Oh, that’s such a good question. When it comes to the online stuff, people are playing a game now. For example, they’ll post the same content every single day because they know it hits the algorithm, but the fans are just getting bombarded. It’s so hard. I try to post unique things. The only thing that I’ve repeated is a series where I show my groupie essentials.

I saw those posts, and I saved them!

Thanks! The other series I have is keyboard covers with my little Casio. But when I do come to marketing my music, I know damn well I’m never going to be the kind of person that’s like, “Have I just written the song of the summer?” No, it’s going to have to be something that’s true to me. I’m a bit worried because I don’t even know how I’m going to market that stuff, yet. I just know that I can’t just copy a trend, because that’s not really who I am.

If it makes you feel better, I also don’t know how the hell I’m going to market my music, and to be honest, not even one of the musicians I have interviewed has stated they have found a way to navigate the online world that truly works for them. It’s incredibly tricky, and sometimes it can be more damaging than helpful, but the great thing about Lost Alice is that you put on real shows. You have a presence that needs to be experienced live, not online. Your allure feels inherently feminine. Is embracing your femininity also a theme in your lyrics?

Yes! Listen, my favourite song that I’ve written is my most simple, and it’s called “Just Fine”. Whenever we sing it, I get everyone in the crowd to sing the chorus, and the lyric of the chorus is literally, “She’ll be just fine”, repeated four times. That is me in a song. The song is about a breakup, but instead of writing it from the typical perspective of, “Oh, I miss you, and I’m so sad about this, and I love you”, I wrote it kind of in the way of “For No One” by The Beatles, where they’re basically saying that she’s okay and he’s not. What I’m trying to say is similar: it’s the girl who comes out okay in the end, and you’re the one who has to cry over her and for her, which is the narrative that we all know but reversed. It’s also very “girl power”, haha.

This is a very relevant theme nowadays, and I hope it will reach more girls. I must ask about my favourite Lost Alice song, “Devil Woman”. If I remember correctly, some time ago, you mentioned that you initially wrote it for Sweet Unrest?

My guitarist and boyfriend, Marlo, who is also in Sweet Unrest, had that riff and was just playing it in his bedroom. Initially, it didn’t have any structure – it wasn’t really going anywhere, yet. Then I sat with him while he played that riff to me, and I just started singing, improvising the lyrics. Even though the title is “Devil Woman”, the idea behind it is that she’s a woman who defies you to look at her. It definitely reached its purpose because now the girls already know what’s coming, so they hype themselves up. I can see it in the crowd. I’ve sent the raw demo to a few of my really close friends. The guy friends are just like, “Oh, yeah, this is cool, this is rock”, but the girls send me messages like, “I listened to this while walking to work, and I felt so confident”. That’s it. That’s what I want.

It is an absolute banger. Are you thinking of releasing any of your songs?

I wish I knew. I have an overall picture of what I want in my life, but I never know what I’m doing the next week. All I know is that I want to release them all as singles. I think I’m going to start with “Malibu Baby” because that has been my baby for so long, and it has that grand sound that I love, but it’s also a bit pulled back, a bit nuanced, kind of restrained. “Devil Woman” would probably be either the second or third release, just because you have to find a balance. If it’s the first, people are going to hear it and think that I’m just rock, and they’re going to pigeonhole me into that. Whereas, if you hear the other, sweeter songs first, then you get a hit with “Devil Woman”, and you can see my full range.

Which artists inspired you the most? Not necessarily sound-wise, but rather in terms of how they approach music and creativity.

I like that. I have quite a few. With “Malibu Baby”, I was inspired by Harry Styles, especially his debut song “Sign of the Times”. I could talk about One Direction and Harry Styles for too long. I love Suki Waterhouse. I think she’s amazing. Her live presence is just so calm, yet so confident, and it’s also very feminine. I love Led Zeppelin. I think the riffs that they have produced are some of my favourites of all time. Besides them, even music from “School of Rock” was a huge influence on me, and the aesthetics of it. It looks like a Rolling Stone mag, it’s beautiful. There’s a moment where Freddy watches the TV while they’re showing clips of drummers, and he looks like he’s being so inspired, and that is how I felt watching that movie when I was maybe four or five.

Would you say that “School of Rock” was one of the things that, throughout the years, inspired you to start your musical career?

Yeah, I guess so. I grew up in an incredibly musical household, and I would always sing around the house, no matter what. I was a very musical child, and I would always hear my brothers playing guitar down the hallway. I would always get their CDs. I had my brother Sam’s walkman where I had the first albums that I remember listening to, like “Sam’s Town” by the Killers, “Stadium Arcadium” and “By the Way” by Red Hot Chili Peppers.

Listening to “Can’t Stop” is literally part of my morning routine, haha.

I love that song. So, yeah, that was my first kind of exposure to music. When I watched “School of Rock”, I was already heavily into rock music and classic rock. I was just enamoured with the whole thing. I remember watching it for the first time, and then when they didn’t win at the end, I was really upset. At that young age, it just blew my mind. Clearly, the message of “winning is not important” completely skipped my mind.

I can totally understand because that is how I felt when I first watched the two “Camp Rock” movies as a kid, haha. Was it hard to find band members who could be on the same wavelength?

I met my bassist when I was in a different band, and we became friends really fast. My guitarist is also my boyfriend, and my drummer, Esme, started as a fan. She used to come to every show, and she was one of the first people that I signed. She would message me with a voice note days after a gig, saying my lyrics back to me, saying that she needed those songs, especially “Just Fine”, which I then sent to her. She would message me at random times, being like, “I’ve had a really shit day, and I just wanted you to know that I’ve listened to your demo and it brought me so much comfort”. Then she asked me if I wanted to join a separate band, a cover band, with her, just so that she could play with me. I didn’t want to let her down, so I accepted, and we started that. I played one gig with her and immediately told her I wanted her to be my drummer. I feel so happy with this lineup. I have two incredible people as my bassist and guitarist, and then I have my drummer, who started as a fan, listening to all my songs, and crying over them. When I asked her to be the drummer for Lost Alice, she literally just went, “If I were your drummer, it would make my life”. She was just so excited. She says she feels like she’s got a purpose with this band. I know that I’ve made the right decision. She just gets the songs, and she can play “Brianstorm”! That’s her warm-up. She played it in front of me once, and I was like, ”Oh, my God, I hadn’t met a drummer that could do that”.

That’s incredible. Especially because the world of rock is mostly inhabited by male musicians.

Exactly. That’s why I wanted “Devil Woman” to sound feminine; it was deliberate. The producer kept giving me suggestions, but I wanted the girls to be able to listen to it and be like, “Oh, this is a track for me”. This isn’t a track that’s trying to impress a bunch of rock boys.

I love that! I’d like to close the interview with a little psychological test. What is the animal, the colour and the body of water that you think best represent Lost Alice, and why?

I love this shit so much. I feel like the obvious answer in terms of animal is a leopard because everything I do is leopard print, but I also feel like I need an animal that is a bit of an underdog, you know what I mean?

Thinking about another feline, maybe a cheetah?

Oh, yeah, that’s good. Cheetah, you’ve got to run, be faster than everyone else, right? Colour, pink. My whole life is pink. My walls are pink.

That’s very interesting, because that’s not actually a colour that you incorporate a lot in terms of your stage outfits.

That’s true, but God, it’s in my personality. There’s a whole thing. If we had more time, I’d talk more about how, like, femininity is so inherently problematic to people. A lot of girls don’t identify with liking the colour pink because they’re worried about being seen as girly, not that mature, not that cool. Even liking One Direction, for example. I don’t care. I love One Direction, and I love the colour pink. I’m just not ashamed to be a woman. Body of water? Brighton Beach.

You just moved to Brighton and bought a house, right?

Yes! I’ve been saving up for a long time, since I was 16.

Wow, congratulations! Does Brighton feel more like home to you now?

I went to Brighton University, as well. Whenever the train pulls into Brighton Station, I feel like I am home again. It’s the best city. Politically, it’s wonderful. The people are lovely, it’s the gay capital for a reason. And I wanted to be next to a big body of water. I need to be close to the sea. My gigs are still going to be in London. Nothing is going to change besides the fact that when I go home, instead of getting an Uber back, I’m going to hop on a train.

I’ll come visit you! Now I can tell you what your answers to my little psychological test mean. The colour is supposed to represent who you are at your core – it’s the most authentic part of you. The animal embodies how you would like to be perceived from an outside perspective, and the body of water, in theory, represents your sexuality, haha.

Brilliant! I am the gay capital.

Ha ha, what’s next for Lost Alice?

I can’t give you a date on my music releases because they’re in the mastering process, and I need to dedicate time to curating how I want them to be received by people. I’m playing this New Year’s thing for Marezine, which is so exciting. They were the people who hosted Luvcat early in her career, Sofia and the Antoinettes, and Aimèe Fatale. I’m going to join that roster, all these girls that I look up to, what a way to end the year.

And it’s only going to get better! Your audience is growing, and we’re all already invested. You make us girls feel part of a community, that’s so important.

That’s all I want to do. I just want the girls to be happy. The guys can come too. They can hold their girlfriends’ drinks and bags while they’re dancing and getting signed, haha.

Photos by Olly Bromidge